Quick answer
Use the Amazon Request a Review button for eligible delivered orders inside Amazon's available request window. Build a repeatable queue around it: wait until the order is ready, remove orders that should not be requested, send the official Amazon request, and keep a record so the same order is not handled twice.
Amazon's Request a Review workflow sends Amazon's standardized request. That is useful because sellers do not need to write custom buyer copy, offer incentives, or ask for a particular type of review.
The button becomes harder to manage when order volume grows. Sellers have to check delivery timing, avoid duplicate work, coordinate teammates, and make sure review follow-up is not mixed with support tickets or buyer sentiment guesses.
The basic rule set
| Question | Practical answer |
|---|---|
| Which orders should enter the queue? | Delivered orders that are inside Amazon's request window and have not already received a request. |
| When should the team send? | Use one consistent post-delivery timing rule so operators are not deciding order by order. |
| What should the seller write? | Nothing custom. Use Amazon's official review request workflow instead of personalized persuasion. |
| What should be logged? | Sent, skipped, failed, already requested, and not-yet-ready orders. |
A simple Request a Review workflow
- Start with recently delivered orders, not every order in the account.
- Filter to orders inside the allowed post-delivery request window.
- Exclude orders that were canceled, refunded, returned, already requested, or unavailable for request.
- Send the official Amazon review request for the remaining eligible orders.
- Record the result for each order before the next run.
- Review skipped and failed orders separately so support issues do not get buried.
Operator checklist
Keep the process neutral, consistent, and auditable: same timing rule, same eligibility checks, no incentives, no review gating, no custom buyer persuasion, and no repeat requests for the same order.
Common mistakes to avoid
- Waiting until the end of the month and trying to remember which orders were handled.
- Using spreadsheets without a reliable sent or skipped history.
- Letting different teammates use different timing rules.
- Skipping buyers because the order looked risky or requesting only from buyers who seemed happy.
- Mixing review requests with support replies, refund handling, or custom buyer messages.
When manual clicking is enough
Manual use can be fine for a small catalog with low order volume and one operator. The workflow is still worth defining: check the same days each week, use the same timing rule, and keep a basic record of what happened.
Once multiple people, accounts, or marketplaces are involved, the work usually needs a shared queue. The goal is not to change the request. It is to reduce missed orders, duplicate effort, and unclear handoffs.
How ReviewOps fits
ReviewOps helps sellers find eligible orders, bulk send official Amazon review requests, schedule request windows, and maintain a clean history across connected seller accounts. It is built for operators who want the official workflow without living in Seller Central every day.
Run Request a Review from a cleaner queue
ReviewOps helps Amazon sellers request reviews for eligible orders, schedule neutral request windows, and keep follow-up consistent across accounts.
Open ReviewOpsRelated guides: when to request product reviews, what sellers can and cannot automate, and a weekly review request workflow.