Quick answer
Review seller feedback and support signals before each review request batch. Route unresolved delivery, item, refund, or service issues to support. For eligible orders that remain in the batch, use Amazon's official review request workflow and keep the request neutral, consistent, and documented.
Seller feedback is about the buying experience: shipping, packaging, service, and fulfillment. Product reviews are about the item. Amazon's review request workflow can ask for both, but operators still need a clean way to separate support work from review follow-up before they press send.
The goal is not to guess which buyers are happy. The goal is to avoid mixing customer-service cleanup with a review request batch. If an order has an active issue, handle the issue in the proper support workflow. If an order is eligible and no exclusion applies, send the official request the same way you would for the rest of the batch.
The pre-request triage checklist
- Confirm the order is delivered and inside the seller's review request window.
- Check whether the official Amazon review request has already been sent.
- Look for open buyer messages, refunds, returns, cancellations, delivery problems, or support notes.
- Route unresolved service issues to support instead of blending them into review request work.
- Apply the same timing rule across eligible orders, not order value or buyer sentiment.
- Log sent, skipped, failed, and support-routed orders with a short operator note.
What to do with common order signals
| Signal | Best next step | Why it matters |
|---|---|---|
| Delivered order with no open support issue | Send the official Amazon review request if the order is eligible. | Keeps follow-up consistent and tied to order facts. |
| Open buyer message about delivery, item condition, or missing parts | Route to support first and record the support status. | Support work should solve the customer issue, not ask for a review. |
| Refund, return, cancellation, or failed delivery | Exclude from the batch unless the seller's documented workflow says otherwise. | Prevents operators from sending follow-up where order handling is unresolved. |
| Prior official request already sent | Skip and mark the order as already requested. | A clean history prevents duplicate work and repeated requests. |
What not to do
- Do not ask only buyers who seem likely to leave positive feedback.
- Do not offer discounts, refunds, gifts, or other incentives for reviews.
- Do not use custom buyer persuasion when the workflow should be the official Amazon request.
- Do not ignore unresolved support issues just to clear a review request queue.
- Do not promise operators that a request batch will improve ratings or sales.
A simple operator workflow
- Pull delivered orders for the seller account and request window.
- Remove orders that are canceled, refunded, returned, already requested, or outside the window.
- Check remaining orders for open buyer messages and support notes.
- Route unresolved support issues to the right owner with a short note.
- Send official Amazon review requests for the eligible orders left in the batch.
- Review the sent, skipped, failed, and support-routed totals before closing the batch.
Operator note
Keep the triage rule simple enough for a VA or agency operator to follow without interpretation. If every batch depends on personal judgment, the workflow will drift.
How ReviewOps helps
ReviewOps helps Amazon sellers and operators reduce manual admin around eligible-order review requests. It is built around the official Amazon review request workflow, with bulk sending, scheduling, account-by-account visibility, and request history that helps teams see what was sent, skipped, or failed.
Make review request work easier to manage
ReviewOps gives sellers a cleaner way to bulk send and schedule official Amazon review requests for eligible orders, without incentives, review gating, or custom buyer persuasion.